By Sandra Moriarty,Nancy D Mitchell,William D Wells
For introductory classes in advertising
An obtainable, well-written, and student-friendly method of advertising.
Advertising tracks the adjustments in today’s dynamic international of media and advertising communication–as good because the implications of those alterations to conventional practice–and provides them to scholars via an obtainable, well-written method. The 10th version highlights the expanding significance of shoppers because the motive force in today’s advertisements thoughts, social media, and the web evolution/revolution. it is also an elevated IMC and model focus.
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Extra info for Advertising & IMC: Principles and Practice, Global Edition
Advertising & IMC: Principles and Practice, Global Edition by Sandra Moriarty,Nancy D Mitchell,William D Wells